My Walk My Way

Laura discussing who we are in our career and business

April 1, 2022

Laura Hulleman, the creator of the Endotype Formula, is a powerful truth teller. Her superpower is helping people believe that being themselves as they are designed is more than enough. Once a person is grounded in their identity, they can begin to operate from their zone of genius and experience more peace every day.    


Laura spent years researching and recognizing the patterns that created the Endotype Formula, the most comprehensive and advanced personality assessment available at this time. Right now, she takes coaches and entrepreneurs on an adventure into their Endotype Formula to improve their businesses, embody their brand identity, and attract their ideal clientele. 


She and her two boys live in a treehouse in Wisconsin, where they enjoy cozy fires in the winter, and camping, fishing and kayaking all summer long. 


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